© Nordic Pet Food Events TM
David Ingemar Hedin is a market analyst with a MSc from the Swedish Agricultural University
in Uppsala. He manages Euromonitor International's market research of the pet care market in
Denmark, Finland and Sweden and finds the interaction between packaged food and pet food
particularly interesting. Euromonitor International is the leading provider of strategic market
intelligence with data and written analysis for consumer markets in over 80 countries
Grown up with a lot of pets; from fish till dogs, Sales Director Prins Petfoods, Since 2011
working at the Prins company. Masters Degree in Marketing & Communications and
finished her MBA study in May 2017. Recently starting up a network group of young
professionals in the pet industry.
Company Profile | Prins. More than good food
Prins Petfoods produces 100% natural food for dogs and cats. Passion, knowledge and service, as well as high-quality
specialist products, are the key to the continued growth of this dynamic 54-year-young family business from the
Netherlands. The vision of Prins is to be part of the customers’ lifestyle and to take care, together with them, of a
healthy pet. At Prins, the sharing of knowledge and professional advice are held in the highest regard.
Patricia Bruinsma has studied at a Dutch business school and has a Bachelor degree
Marketing. During her studies she carried out field research to identify the buying behavior of
Dutch farmers. In 2004 she started her first job at Jadis Additiva and commercially developed
an innovative iron supplement for piglets that supports animal welfare, animal health and
performance. By practical experiences, “learning by doing” and meeting with many animal
feed technicians on a day-to-day basis she developed her technical and market knowledge
within the European animal feed industry. Since 2007 Patricia Bruinsma got the opportunity to
represent Jadis Additiva in various European markets. At present the main focus of her
commercial activities are in Scandinavia and Germany. Patricia Bruinsma is married and has
two children. She likes to travel and has a passion for Disney.
Dr. Guido Bosch is a researcher in the Animal Nutrition Group of the Department of Animal
Sciences (Wageningen University, the Netherlands). He obtained his PhD degree for his work on
the influence of nutrition on behaviour in dogs. Currently, his main area of expertise is feed
evaluation research in pet and production animals. His research is mainly focused on
understanding the food properties that drive appetite and food intake behaviour and on the
evaluation of nutritional and (dys)functional characteristics of (novel) foods and ingredients.
Examples of recent projects are unravelling mechanisms of fermentable fibres to prolong
satiety, the formation and bioavailability of Maillard reaction products in extruded pet foods,
and the evaluation of nutritional properties of insects as novel dietary protein sources for
animal feeds. Finally, he has a strong interest in the evolutionary history and feeding ecology of
animals, which may help to further understand the origin of their digestive physiological and
metabolic idiosyncrasies and to improve their foods for health and longevity.