Health and wellbeing is a key driver of growth in the global petfood market and with the growing importance of pets in society for companionship and as members of the family, will continue to be a key factor in the market for years to come. The event will showcase key current thinking in the areas of petfood science, technology, product formats and marketing linked to the overall theme of “Health & Wellbeing”. The event will feature presentations from innovative pet food manufacturers, ingredient suppliers and researchers at Universities and institutes.Based on feedback from our 2016 event, the 2-day event will feature 19 presentations by experts on the 3 key areas outlined below, combined with networking opportunities and a Gala Dinner.DOWNLOAD BANNERSPresentations will focus on 3 key areas linked to “Health & Wellbeing”1. Meeting the market, pet owner and pet needs for products that support health and wellbeing in cats and dogs; This thread will focus on the question “What are these needs?”2. How to meet these needs through product design (product format and recipe) and ingredient selection3. How to ensure these benefits are delivered through technological applications and ensuring the quality and safety of our pet food products.We look forward to welcoming the pet food industry to join us in Copenhagen for the 2-day educational and networking event.